By ALTER EGO — Fashion & Know-how

At ALTER EGO, every detail counts — including the color. Behind the soft, natural shades of our pieces lies a strong choice: that of natural dyes, derived from the plant, mineral, and animal worlds.

What is a natural dye?

Unlike synthetic chemical dyes, natural dyes are extracted from living raw materials: plants, bark, roots, flowers, fruits, or minerals. Used for millennia all over the world, they give fabrics unique, slightly irregular, vibrant hues — impossible to reproduce identically.

This is precisely what makes them so precious.

Colors that tell a story

The sage green of our SWAN Apron Dress? It evokes meadow herbs and English gardens. The water green of the DOVE Dress? A soothing shade inspired by calm waters and mint leaves.

Each ALTER EGO color is chosen for its resonance with nature, for its gentleness on the skin, and for its ability to span the seasons without ever appearing outdated.

An eco-responsible choice

Natural dyes are part of our commitment to more environmentally friendly fashion. Less polluting than their chemical equivalents, they pair naturally with the materials we favor — ramie, lyocell, cotton — for garments that are good for both the skin and the planet.

Taking care of your naturally dyed garments

Natural dyes require gentle care: wash cold, inside out, with a mild detergent. Avoid prolonged sun exposure to preserve the vibrancy of the colors. By taking care of your pieces, you extend their life — and reduce your impact.

Discover our naturally dyed pieces in the ALTER EGO collection.